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The artist gives £25,000 cash award to independent music venues

The artist receiving his trophy in the North East
He was awarded the honor last month in his hometown

The artist has donated the full amount of his £25,000 honor prize money to the trust for venues, which works to preserve the Britain's independent concert spaces.

He was awarded the award on mid-October as his new release People Watching was chosen as the outstanding release of the last 12 months.

Fender has decided to donate the funds to the MVT, in appreciation of the crucial part local spots fulfilled in his early career.

"As an artist couldn't be pursuing my current career if it hadn't been for all the performances I did around the region, and beyond, when I was starting out," stated the artist. "These locations are legendary, but they are in difficulty."

Beginning in 2023, over 150 of these spaces have ceased operations – about 16 percent of the entire UK sector.

In the last year, major artists such as Pulp, Coldplay, Katy Perry and Sheeran have all backed the trust in its attempts to help venues survive, by applying a modest fee to their admission fees, which supports independent venues.

Sam Fender also joined in, collecting over £100k on his recent tour to support thirty-eight local spots across the UK.

The money supported locations that were confronting possible closure due to difficulties stemming from floods, blazes and family tragedies, as well as regulatory hurdles, legal disputes and sound issues.

Additional spaces received monetary aid in upgrading amenities and technical equipment that helped musicians and fans.

"The idea that revenue from shows in major spaces helps the smaller venues, where it kicks off for musicians like me, is just logical," Sam Fender has commented.

The band Pulp performing
The group are one example who gave their award winnings to good causes

He is among several artists to give his honor prize money to charitable organizations.

When Pulp won the trophy in 1996 for their album the album, lead singer Cocker announced that the act would donate their prize money to the organization the charity.

In 2002, rapper and singer the artist split her bounty between multiple good causes, like the NSPCC and a Sickle Cell organization.

"And I contributed a thousand pounds to the center, to their classes, because I did gymnastics when I was a child and they required updated gear," she explained to outlets.

Two years ago, the band gave their winnings to the community center that nurtured their band, alongside other local music groups.

And winners that year they donated their winnings to a MS organization after a friend was found to have the disease.

"The victory was ample," remarked artist Heather Small. "The money was the bonus but we didn't require the bonus, because we had the honor. So our success touched another person's life."

Last week, the trust announced it had protected two grassroots venues in the South East, by bringing them into community ownership.

One venue in Southampton and The Croft in that location were purchased under the public acquisition scheme, which is supported by Arts Council England and supporters who purchase "shares" in the buildings.

About the author

Ruth Solis

A seasoned media analyst with over a decade of experience covering UK media developments and digital transformations.

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